Insecurity is a unifying factor, but managers at different levels face different sets of problems. Depending on their status, they are dealing with multi-millionaires, or mortgage slaves. Living on the Volcano charts the progress of more than 20 managers, in different circumstances and in different phases of their career. Some, like Brendan Rodgers and Roberto Martinez, are at the peak of their profession. Others, like Chris Hughton, Brian McDermott and Gary Waddock, have been sacked, and are seeking a way back into the game. They offer a unique insight into a trade which is prone to superficial judgement and savage swings in fortune. Management requires ruthlessness and empathy, idealism and cunning. Stories overlap, experiences intermingle, and myths are exposed.
His book, The Nowhere Men, a study of football scouts, won The Times Sports Book of the Year prize in 2014. He became the first author to receive the award in successive years, when Proud, his collaboration with former Wales and British Lions rugby captain Gareth Thomas, was named Sports Book of the Year in 2015.
In the same year Living On The Volcano, which exposed the pressures on managers, was shortlisted for the William Hill Sports Book of the Year prize. No Nonsense, his collaboration with Joey Barton, was named Autobiography of the Year in the 2017 British Sports Book awards.
No Hunger In Paradise, an insight into youth football that spawned a widely-praised BT Sport documentary, was a Sunday Times bestseller. State of Play, a study of the morality and social impact of modern football, was longlisted for the 2018 William Hill Sports Book of the Year award.
He has been working closely with Thomas Bjorn on Mind Game to capture the unique nature of golf, and the principles and philosophies of the world's best players.