'It is doubtful that the spirit and purpose that still distinguishes it could survive ownership by a body that aims at dividends for shareholders, properly entitled to expect maximum profit.' - Jeremy Isacs, Channel 4 founder.

'It's felt like home. The people at Channel 4 have been nurturing, encouraging and caring.' - Jamie Oliver, Channel 4 presenter.

'All yours dor free - not this important book, but Channel 4; You own it, it costs nothing.' - Jon Snow, presenter Channel 4 News.

Edited by John Mair, Fiona Chesterton, Niel Fowler, David Lloyd, Ian Reeves, Raymond Snoddy and Richard Tait

Contributors

David Abraham, Roy Ackerman, Steven Barnett, Patrick Barwise, Mike Bolland, Sue Bourne, Karen Brown, Maggie Brown, Terry Burns, Jane Callaghan, Sophie Chalk, Bernard Clark, Alex Cannock, Stephen Cushion, Farrukh Dhondy, Molly Dineen, Torin Douglas, Melanie Dowling, David Elstein, Liz Forgan, Roger Graef, David Graham, Sylvia Harvey, Lorraine Heggessey, Emily Jennings, Kim Longinotto, Alex Mahon, John Mair, Paul Moody, John Newbigin, David Pearson, Peter Preston, Stewart Purvis, Anthony Smith, Raymond Snoddy, Dean Stockton, Richard Tait, Toby Syfret and Matt Walsh.